Liz Carpenter talks about changes at the RHA and building member value.
Big changes are in store for the Rental Housing Association of Greater Portland! After a lot of work, your board of directors is excited to share with you in the coming weeks a new fresh coat of paint to the RHA, beginning with a name change to Rental Housing Alliance Oregon. Our sole goal is to increase member value and in so doing, show Oregonians the RHA is the leader in the rental housing industry.
So why change the name? Easy: The abbreviation RHA stays the same. Adding ‘Alliance’ keeps those who don’t know us from being confused with other similar organizations. Rebranding will differentiate us and let us be clearer in our public communications.
The second reason is our influence is growing and so will our membership. The Rental Housing Alliance Oregon allows us to be bigger than just Portland; we are able to serve the industry across Oregon. Rebranding allows us to talk to our members and inform them of our new services and some old services many people forgot we offer. We want to increase member value, become the one stop shop for information, education, and service to our members, and build trust that our organization is as professional as we all are in our individual businesses.
You will see a new logo, updated colors, a fresh and current website that will be easier to navigate. Our greatest strengths have been education, forms, and keeping our members current on issues before the city, the county, and the Legislature. The new website will make it easier to find information and it will do one more thing: It will show that our members are warm, professional people, who care about our communities. Creating member value is making sure we as landlords are not on the defensive every time an issue comes up regarding affordable housing.
We have a new slate of directors to the board. Please join me and welcome Dana Brown, Alita Dougherty, Cathy Galuza, Katie Poole-Hussa, and Matt Schiefer. We are an active bunch of volunteers who are leading our organization into its 87th year of service! Our board gives a tremendous number of hours of service to RHA and we would not be poised for a successful 2014 without all the foundation work the board did in 2013.
I urge you to get involved with the RHA. We are here to serve our members and make them proud. As an organization we are focused on our communities, our businesses, and how we present the industry to the greater public. I’m confident good things are to come. Remember, since 1927, the Rental Housing Alliance has set the standard for community participation by landlords providing affordable and quality housing for Oregonians. That’s our heritage, and we’re going to build on it!